01
DirectSeomyeon Flagship
Private one-guest seshin · 100% reservation only
FRANCHISE
Premium experience
as a business edge.
Reservation-first operations and independent rooms create a differentiated shop.
STORES
Locations
in operation.
Visit our Seomyeon flagship. Haeundae, Gwangalli, and Oncheonjang locations are coming soon.
02
FranchiseHaeundae
Coming soonOpening soon · join us shortly
03
FranchiseGwangalli
Coming soonOpening soon · join us shortly
04
FranchiseOncheonjang
Coming soonOpening soon · join us shortly
GUIDEBOOK
Featured in a
Japanese guidebook.
BADEN BADEN SPA appears in the Busan, Gyeongju, and Daegu edition (2026–2027) of Globe-Trotter Travel Guidebook.
BUSINESS MODEL
Small but deep.
Operations stay solid.
Based on franchise guidance and on-site operating cases.
08:00–02:00
Hours in operating cases
KRW 35–40M
Monthly sales example
4 private rooms
Seshin-room baseline
KRW 100–200M
Estimated opening cost · deposit extra
STAFFING
Where do the
seshin therapists come from?
Headquarters trains them professionally and sends them to each shop.
Academy training
Dongnae Skin Academy systematically trains seshin, skin, and meridian therapists.
Certified therapists
We connect instructors with meridian and sports-massage licenses and completion records.
On-site practice
Service flow is rehearsed on seshin beds in the practice room before shop placement.
HQ dispatch
HQ trains and sends staff to match opening and operating needs. Owners do not recruit alone.
ARCHIVE
Academy, licenses, and training records.
The first franchise question is usually “Where do we find seshin therapists?” BADEN BADEN keeps a professional training pipeline with Dongnae Skin Academy and sends therapists who have completed theory, practice, and licensing.
Building on bath-manager education and meridian training since the 1990s, HQ matches staff to opening timing and room count. Owners can focus on running the shop instead of recruiting every day.
ATTRACTION
Standout
attractors.
Auto-ops
Operate without being on-site every day; therapist staffing system
Premium fixtures
High-end interior, latest tubs and seshin beds, a comfortable space
Cleanliness
Disposables, thorough disinfection, hygiene-first environment
Site & guests
Station, parking, apartments, tourist areas, and a solid guest base
Private saunas by type
Based on 4+ rooms · deposit and dedicated equipment extra
Standard
KRW 2.0–2.5 million per pyeong
Clean, practical base interior
Warm lighting for a cozy atmosphere
Basic waterproofing & lighting
Value materials
Smaller catchments
Premium
KRW 3.0–3.5 million per pyeong
Higher finishes and mood lighting
A layout that lifts satisfaction and return visits
Premium tile & lighting
Enhanced powder room
Capital-region retail
Signature
KRW 4.0–5.0 million per pyeong
Natural materials and luxury finishes
Top-spec interiors for premium guests
Natural stone & timber
Hotel-grade finish
Gangnam / tourist catchments
Standard
KRW 2.0–2.5 million per pyeong
Basic waterproofing and lighting / value materials / smaller catchments
Clean, practical base interior
Warm lighting for a cozy atmosphere
Natural beige / wood accents
An easy, comfortable healing space
Recommended materials
LVT flooring / eco paint / wood wrap / indirect lighting / built-in storage
Premium
KRW 3.0–3.5 million per pyeong
Premium tile / enhanced powder room / capital-region retail
A refined space in higher finishes
Mood lighting with more depth
Details for all five senses
Scent, sound, temperature, and touch
Recommended materials
Porcelain tile / wood louver / eco paint / indirect lighting / built-in storage / premium sanitary ware
Signature
KRW 4.0–5.0 million per pyeong
Natural stone and timber / hotel-grade finish / Gangnam tourist catchments
Natural materials and luxury finishes
A top-tier healing space
For premium guests
Highest-spec interior
Recommended materials
Natural marble / wood louver / eco paint / soft indirect lighting / premium fittings and sanitary ware
Sauna-room and guest-interior photos can be opened in the lightbox on the Space page gallery.
View the photo galleryBUSINESS PLAN
Core structure of
the business plan.
Overview
Define the identity of a private rest space, background, and target guests.
Market & site
Analyze competitors, catchment, income, foot traffic, and access.
Facility & ops
Design private sauna booths, independent showers, powder room, and service paths.
Marketing
Run branding, Smart Place booking, influencers, and membership.
CONSULTATION
Start your next chapter
with BADEN BADEN.
Share your preferred area, scale, opening timeline, or visit request and we will guide you.
31 Seomyeon-ro, 3F, Busanjin-gu, Busan (Bujeon-dong) · 08:00~02:00 · 100% reservation only